- perhaps design's greatest flaw is in its attempt to make things precious
- it loses sight of the true goal of making things seamlessly integrated into the everyday
- the best designs are the ones that become banal
- if it were really great design then we wouldn't be needing cases to protect its preciousness
- if it were really great design then we wouldn't even realize it's there
- its preciousness is narcissistic and egotistical/ self-centered in nature
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